Question: Is ClickFunnels a pyramid scheme?
But I admit that I can see why some people would think so. Read on, and I’ll tell you more about ClickFunnels.
What is ClickFunnels? (Is ClickFunnels a pyramid scheme?
ClickFunnels is a web-based software that allows its customers to quickly create landing pages and funnels. Their customers use these pages and funnels to sell physical products like shirts, books, and make-up. They also use it to sell services, such as consulting and coaching.
Many of the ClickFunnels users are very successful making money online, even if they are only just getting started. (Click here for a list of the software’s “Two Comma Club members. This is an exclusive group of folks that have made more than a million dollars using a Clickfunnels funnel).
ClickFunnels sells their primary software product (the basic suite and then the full “Etison” suite). They also sell multiple other products that support online entrepreneurs. This includes: Funnel Scripts (automated copywriting assistance), Funnel University (build an amazing online business), Perfect Webinar (speaks for itself), sales and marketing books like DotCom Secrets, 108 Split Tests, Expert Secrets, and Software Secrets, and a whole lot more.
But, nothing about these businesses are anything close to what you might think of as a pyramid scheme.
Why Do People ask: Is ClickFunnels a Pyramid Scheme?
Search google for ClickFunnels and these questions pop up:
Is ClickFunnels legit? Or, is ClickFunnels worth it? Maybe, is clickfunnels safe? does clickfunnels work? can you make money with clickfunnels? clickfunnels affiliate success? affiliate training programs? can you make clickfunnels….
The reason? ClickFunnels has a very generous affiliate program. They pay some of the highest commissions in the SAAS (software as a service) world. The company pays 40% of sales to their referring affiliates, for the length of the customer’s life. They also make additional payments to their affiliates for their dream car when affiliates reach certain sales thresholds.
Successful affiliates use this program to create thousands of dollars of passive income, the holy grail of achievement in the “make money online” world.
One of the ways that ClickFunnels affiliates have been successful is to recruit other affiliates into the program. Most ClickFunnels affiliates become users of the software, for many reasons.
First, knowing the software in and out makes it easier to promote it. Since the commission program is so generous, there isn’t as much of a barrier to getting the product.
Second, the software makes it easier to promote the product. You can quickly create landing pages and bridge pages for your affiliates offers (ClickFunnels offers and other affiliate offers as well).
Affiliates do make money promoting ClickFunnels to other affiliates.
There are thousands of affiliates out there, laboring over blog posts, Pinterest posts, YouTube videos. Most of them want to do things more quickly. Many of them want to grow their business and make more money. Thus, marketing ClickFunnels to other affiliate marketers is actually pretty low hanging fruit, since most affiliate marketers recognize the value of the commission program and then also of the software.
An easy money strategy has been to market ClickFunnels to other people who want to make money online. Then, once those folks are on board, they will then in turn marketing ClickFunnels to other people who want to make money online.
Many affiliate marketers come to the business of affiliate marketing out of a substantial and dire financial need. Perhaps they lost a job, or have unexpected medical bills. Such people can be easily seduced by the high commissions program and the seemingly quick and easy way some ClickFunnels affiliates win the dream car.
Regardless, many affiliate marketers selling ClickFunnels market to the desperate market to get commissions, and then those people in turn do the same.
But this strategy itself does not make ClickFunnels a pyramid scheme. There is no money that has to be paid in to become an affiliate, and there is no one left at the end holding the bag, looking to get other people underneath them.
Great affiliates of ClickFunnels target non-MMO users.
The most profitable affiliates are actually those who carefully craft their offers. They seek out long term users of the product, those who will get the most benefit from it, keep using it, purchase more products from the company. Targeting other people looking to make a quick buck can produce dividends early on, but many of those individuals do not stick with the software.
The big carrot with this affiliate program is that affiliates get paid commissions for LIFE. For example, if my referral pays a monthly fee for ClickFunnels for ten years, then I also get a monthly check from ClickFunnels. This check will come every month for ten years. Perhaps long after I stop promoting products.
You asked, “Is ClickFunnels a pyramid scheme?” My answer is NO, it is not. There is a great amount of value in this software, and people are using it to make a ton of money selling their own products and services, not just selling ClickFunnels to other people, who then in turn sell it to other people.
I tell everyone and their mom that they should read DotCom Secrets. People who are looking to get started in business benefit the most, but it is truly a valuable book for anyone interested in the way the world works.
If you are thinking about starting a business to make money online, feel free to jump over to our Sales and Marketing Resources page to get access to some really affordable resources (free or very cheap).
Are you interested in getting some free training to drive traffic or build funnels? Check out my recent YouTube video:
***Disclosure: Some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click-through and make a purchase.